Rusya Pazarı PR Danışmanlık Hizmeti İhale Duyurusu

Turkish Lingerie Brands and Exporters Cluster

Invitation to Tender for Lingerie Cluster B2B Meetings in Antalya / TURKEY

Istanbul Apparel Exporters Association (IHKIB) is one of the most important associations of the Turkish apparel sector, which is itself one of the leading industrial sectors in Turkey. That was founded in 1986, is one of the four exporters associations under the General Secretariat of Istanbul Textile and Apparel Exporters Association (ITKIB). The Association, which has 9.425 members comprising 75% of Turkey's total apparel exports amounting to some US dollars 17 billion annually, plays a central role in the apparel industry as a whole.


The first goal of IHKIB is to enhance its members' competitive advantages and find opportunities through which member companies can develop new B2B relationships and establish effective communication for business purposes. Istanbul Apparel Exporters' Association is one of the leading organizations in Turkey with longtime experience in both nationally and internationally funded projects with proven success and acknowledged outputs.


IHKIB is currently carrying out a project for 32 Turkish Lingerie Brands and Exporters who work for the international brands and customers and have strong collection capability. The main goal of the cluster is to “support cluster companies in the face of global economic challenges through enhancing business and institutional collaboration and networking for territorial innovation and competitiveness” as set by Ministry of Trade of Turkey. Turkish Lingerie Brands and Exporters Cluster is formed as a result of the project called “Improving International Competitiveness of Turkish Lingerie Brands and Exporters (URGE)”. This cluster based project is coordinated by IHKIB and funded by Ministry of Trade in Turkey with a vision to mobilize local dynamics to reinforce Turkish SMEs' sustainability on international trading environment.


Turkish Lingerie Brands and Exporters Cluster aims to carry out several actions and activities in the field of mutual learning (training and consultancy), international marketing activities and trade missions in order to prepare companies for international competition and for improving their export and innovation skills. 


In the beginning of the project the Turkish Lingerie Brands and Exporters Cluster analyzed the needs of the cluster and all of the member companies of cluster which helped prepare a roadmap by determining the expectations and needs of cluster firms, the markets targeted by the cluster firms and planned to penetrate. One of the world's largest market of lingerie industry with a 1.13 Billon USD import is Russia. To this end as IHKIB, we are planning to organize B2B meetings between the Russian buyers and Turkish Lingerie Brands and Exporters in Antalya / Turkey and are in search for a PR Agency / Consulting Agency which will support us.


Scope of Work and Services


The scope of the work will involve Russian buyers and Turkish Lingerie Manufacturers and Exporters to travel to Antalya, TURKEY and conduct B2B meetings between both parties. App. 20 Turkish lingerie manufacturers/brands are expected to participate to the event.


The Service Provider shall provide the following services to IHKIB;


  1. Development and Organization of Database: a database of potential/suitable buyers will be developed and organized for the Turkish Lingerie Brands and Exporters Cluster.  The database will be completed by the service provider.
  2. Prospection Calls and Individual Contact:  The service provider will conduct calls and individual contacts with potential buyers on behalf of IHKIB and Turkish Lingerie Brands and Exporters Cluster to organize the B2B meetings.  An agenda of meetings will be shared with IHKIB at least one month before the event scheduled on October.
  3. B2B Buyers Acquisition:  Service Provider will be responsible for inviting and confirming the participation of 50 (possibly 60) buyers in total and for scheduling the meetings of at least 10 to 15 per each participating manufacturer which will be pre-scheduled in 10 days before the meeting. 
  4. Project Manager: The Service Provider will be responsible for designating at least two project managers who will be present and coordinate the prescheduled B2B meetings throughout the B2B event to ensure that an efficient administration process is achieved.
  5. Follow up: The service provider will organize a questionnaire to buyers and potential clients to evaluate the meetings and the manufacturers and analyze the success ratio of the event.


  • Antalya / TURKEY  
  •  October 13th through 18th of 2018

Planned B2B Meetings: October 14th through October 16th, 2018


Interested parties are kindly requested to submit following documents to IHKIB via emailing to  by the end of working hours on August 29th 2018, Wednesday.  


Interested parties need to send their quotes and the proposal documents as;

  1. Company Background Information and Legal Identity Form filled and signed (Annex-2)
  2. CVs of all personnel who will be working on the Project 
  3. 3 References (specifically on apparel)
  4. Proposal explaining the delivering each service described under the Scope of Work and Services
  5. Financial Proposal/Quote – financial proposal should include VAT and must be valid for a minimum of 30 days (Annex-1)



ANNEX - 1 Financial Proposal/Quote



Proposal Title                                   : Antalya / TURKEY B2B Meetings

Name of Service Provider:          : … … … … … … … … …



Proposed Service

Service Fee Per Cluster Company

Total Service Fee

Antalya / TURKEY B2B Meetings  
PR Consulting



* Offered quote  is valid until 01/01/2019.



Note: The bids to be submitted will be given per cluster company, in EURO, including VAT and will be stated separately in writing and figures. The tenderer agrees that the given quoate is in accordance with the scope, procedures and principles of the work in the attached technical condition. App. 20 Turkish lingerie manufacturers/brands are expected to participate to the event.



Company Stamp







ANNEX-2 Legal Identity Form

Legal Identity Form




























NGO (Nongovernmental Organization)